Is there really a problem with gifting influencers? How did it become and problem and what can be changed moving forward… Let’s rewind to the year 2014, when I first launched this blog, and my view of the influencer industry – as it was. Back then, the prospect of getting a free pair of jeans […]

This weekend I was invited to join Sophie Cliff at her Kickstart 2020 event to discuss how I kickstarted my online career. One of the questions an attendee asked was, ‘is it too late to build a career online?’ followed by, ‘how would I even go about doing that?’ It’s an interesting one because I […]

A report by Influencer Intelligence, released in November has stated that 70% of marketers are demanding more authenticity and transparency from their influencer marketing campaigns in 2020, when consumer trust of influencers has fallen to 2%. So are the days of holding up a whitening toothpaste in your pants for a selfie, over? With more […]

If you’re not at all interested in the influencer industry and only alight at this station for wedding chat, mental health woes or from a questionable keyword that Google has picked up, move right on by. But if you’re also a blogger and are keen dissect, analyse, theorise and just bloody gossip about what I […]

Scroll through the archives of this blog and you’ll see reams upon reams of posts where I virtually self-flagellate in the name of sharing my life with you. You’ll experience the depths of grief, the lows of heartbreak and the TMI-wow-what-did-I-just-read of the life of an ex-single gal drowning in depression. Sharing so openly was […]

I’ve never been ‘fashionable’. I wore a pin stripe waistcoat and trousers to my prom. I don’t consider myself a ‘fashion blogger’ and my monthly affiliate income reports reinforce that only a very small amount of people reeeaaallly give a shit about what I’m wearing. But that is a small amount of people that wouldn’t […]