How To Properly Declare Brand Collaborations

Vix xxx

  1. Lizzie Bee

    January 25th, 2019 at 08:34

    Oh my gosh thank you SO much for this post because boy I was going around in circles. I have a question (or rather a scenario) – I have a sponsor called Kawaii Gyaru Shop where I often receive gifted items from them. What if I was just wearing their clothes from previous collaborations, but didn’t write about it in my caption… What if I was posting an inspirational quote that doesn’t at all relate to the picture? {I really hope that makes sense…}

  2. Lizzie Bee

    January 25th, 2019 at 09:08

    Gosh I realise that that didn’t really make sense so here’s my scenario:

    I want to post a picture on insta where I’m wearing clothes that are from Kawaii Gyaru Shop, however, I haven’t tagged them or mentioned them or anything in my caption. Would I still have to put that as an Ad?

  3. Rachel

    January 25th, 2019 at 10:31

    Great post!

    I’m not a blogger/influencer, just a big reader and to me these new rules are great! If people properly disclose stuff then I trust them. If I trust them, I trust their opinion on things, regardless of whether it’s sponsored, gifted or whatever!

  4. Jessica

    January 25th, 2019 at 11:58

    Ok so let me get my head around this. I’ve drafted the following disclaimer – clear? not clear?

    From now on, I’ll be much clearer about what I have received for free or been paid to promote.
    [AD-Gifted] If I have received gifts (whether that’s a meal, drinks, hotel stay or clothing) as a result of my blog, with the expectation that I will write about this on my blog or share on social media, I will use [AD-Gifted] at the start of all social media and blog posts. I have not been paid for these posts
    [AD] If I have been paid to write a blog post or share social media, I will use [AD] at the start of all social media and blog posts.

    I think partly is what hard is we are all looking at this as influencers, who understand gifts and ads and events. But these guidelines are not aimed at us as the audience, so we might feel like we’re being obvious but actually it might be news to many of our followers!

  5. Katie

    January 25th, 2019 at 12:04

    Hmm so now I need to add AD in the blog post title and the first sentence? I was following a different process (maybe US rules?) of making sure I had the disclosure ‘above the line’ – ie where you could see it before clicking through to the article, sounds like I need to update this now! (And will I need to redo old blog posts too?)

  6. Isobel

    January 25th, 2019 at 12:12

    Vix your a f*cking ANGEL! I’ve been confused for the last few days about this and now it’s clear! Thanks so much for sharing this you blogging goddess!!

    Isobel x

    New post:
    New video:

  7. Erin

    January 26th, 2019 at 20:53

    me now: AD, AD, AD, AD, AD, AD, AD, AD. If only I could pay my bills with skincare products, my life would be much simpler. You would think saying the world AD would mean I have more money to spare. Em, no. You have explained it well, but I think its stupid of them to do. Sure there should be more clarity, but there is a BIG difference between being sent something to try and being paid to say things. And this blurs that line heavily. Really don’t like it lol I’m waiting to see what the bigger youtubers do, because they will be a constant ad, and looking to see how they work around it…

    Erin || MakeErinOver

  8. kerry

    January 26th, 2019 at 21:23

    Thank you for this post Vix. Iv read the guidelines, but this makes it a little more idiot proof. I need idiot proof

  9. Andrew James (The Skincare Saviour)

    January 26th, 2019 at 22:59

    What pisses me off is why should magazines and other editorial content get away with not telling their readers when there is an ad why is it any different to us posting?

    If say vogue posts on Instagram they should have to do the exact same thing and let everyone know what is an ad and what’s not

  10. Danielle Alexa

    January 27th, 2019 at 11:43

    Such a wonderful and informative post, thank you for sharing!

    Danielle xx

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