One of the questions I get asked the most, whenever I open up my Inbox for my Exciting Emails Clinic (sign up below the post and you can send in questions too!) is, ‘how can I monetise my blog?’
There are so many people, like us, out there, who LOVE making content, writing posts, taking photos, pitching to brands and taking pride in our platforms but we find that we just can’t land collaborations.
But making money via your blog is a multi-layered thing and doesn’t JUST mean ‘sponsored posts’. In this episode of the podcast, I going through a couple of things that could be holding you back from landing those collaborations and in a future episode we’ll talk about the other ways to make more money!
These are observations from my own experience and is obviously not *BIBLE* but if you’re struggling to see why you’re currently not bringing in the collaborations – some of the things that I’ve learned along the way might be true for you too!
If a brand comes across your blog because they thought they might want to work with you on an interiors product campaign and you’ve got blog posts on cookie recipes, gardening, mental health and travelling – the brand can often think that they can’t quite work out who your audience is and whether that audience would align with theirs.
That’s not to say that lots of lifestyle blogs that cover a wide range of topics can’t monetise – because they absolutely do. But this is usually because the person behind the blog has a strong personal brand that is already established and it is clear through their blog comments or their social media profiles that their audience is an established one.
If a brand knows what they’re doing when they’re looking for blog coverage, there’ll be looking for blogs that appear on Google, are SEO optimised, are well written and have clear, high-quality pictures – as well as a strong personal brand behind it.
If you’re boshing up 200 word rambles without spell-checking and a grainy, dimly lit photo from your phone, you have to ask yourself what a brand would get out of paying you to write for them.
I say this with so much love – because I fully remember pitching brands 5 years ago and being completely ignored by brands when my posts were about changing rooms, nights out, the bus and my photos were taken on an iPhone 4. It wasn’t until I began optimising my blog and upping my game that the opportunities began to come in.
Some brands love to pay for content creation of a high quality – or a high DA for link-back-juice. However others measure their ROI on how many visits a post is likely to get and then how many links are usually clicked and visited from that blog.
If your blog isn’t bringing much traffic in, the brand might worry that there will be no eyes on their campaign.
Work on building your traffic by promoting your posts, learning about and implementing good SEO practises and getting your content on Pinterest.
You can listen to my other podcast episodes all about that here.
At the moment, a huge portion of influencer marketing budget seems to be going into Instagram (and podcasts are on the rise too) but this means that spend on blog posts isn’t the highest of priority.
Therefore, if you don’t have an established Instagram following to complement your banging blog, it might not be in the brand’s priority list to work with a strong blogger/less Instagram presence influencer-mix.
That’s not to say that amazing bloggers who focus on their blogs and not their social channels don’t get sponsored collaborations – I know loads that do! In my experience though, I didn’t get half as many blog collaborations as I did when I started building my social presence too!
You get approached for an Instagram campaign but you DON’T ask if they’d like a blog post too! Or if you get approached for a gifting campaign, you don’t ask them if they’d like to sponsor a blog post where you review the product.
This doesn’t always work but it can – so give it a go!
This was quite a brief episode but hopefully it’s given you some food for thought and some things you can put into place to continue your journey towards monetising your blog!
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