Does your group program feel like it’s trying to do too much for too many people? If you’re struggling to fill spots or your clients aren’t getting the results they came for, it might be because your program is scattered—more like a chaotic layover than a direct flight.
The Solution to a Sell-Out Launch
You want a group program that feels clear, irresistible, and impactful. But let’s face it—when your program tries to teach everything to everyone, it ends up connecting with no one. It’s overwhelming for you to deliver and confusing for your clients to navigate.
In this post, I’m going to show you how to streamline your program using my One Method. It’s the ultimate way to design a group program that teaches one skill, solves one problem, and serves one type of client. Think of it as a direct flight to transformation—no unnecessary stops, no turbulence.
Introducing the Framework
This framework is part of my Rave Results Program, where I help coaches, experts, and service providers create group programs that sell out and deliver big results. The result? You’ll go from feeling overwhelmed and scattered to confident and focused, with a program that feels easy to deliver and impossible for your dream clients to resist.
The Framework: One Traveller, One Plane, One Destination
Step 1: One Traveller (Your Ideal Client)
Your program isn’t for everyone—it’s for one specific type of client. Start by identifying your ideal traveller:
- Who are they?
- Where are they starting from?
- What’s their biggest challenge or problem?
When you get crystal clear on who your program is for, your messaging will speak directly to them. They’ll feel seen, understood, and ready to book that ticket with you.
Step 2: One Plane (Your Group Program)
Your program is the plane that gets your traveller to their destination. But here’s the thing: not every plane is equipped to take every journey. Your program needs to be designed with one purpose—to teach one skill or solve one problem.
Instead of stuffing your curriculum with every piece of knowledge you’ve ever learned, focus on what’s essential for your clients to move from Point A to Point B. The simpler the plane, the smoother the flight.
Step 3: One Destination (The Transformation)
What’s the destination your client is dreaming of? That’s the transformation your program promises. Be specific. It’s not enough to say, “You’ll feel better about your business.” Instead, say, “By the end of this program, you’ll have a clear marketing plan that attracts five new clients a month.”
When you focus on one clear destination, your clients know exactly what they’re signing up for—and they’re more likely to follow through and get there.
A Client Example
Meet Emma, a copywriter who wanted to create a group program to teach business owners how to write better emails. Her first version tried to cover everything—from subject lines to long-form sales pages to social captions. The result? Her clients felt overwhelmed, and her enrollments were lukewarm.
When Emma applied the One Traveller, One Plane, One Destination Framework, she streamlined her program to focus on just one thing: writing email sequences that convert. She got clear on her ideal client (online course creators), designed a simple curriculum, and promised a tangible result: an email sequence ready to launch. The result? Her next cohort sold out, and her clients raved about how clear and actionable the program was.
What Happens When You Skip This Framework?
When you skip this framework, your program feels like a crowded airport—too much happening, too many distractions, and no clear direction. Clients struggle to see the value, your messaging gets lost, and you end up working harder to deliver something that doesn’t feel aligned.
What Improves When You Follow This Framework?
When you design your program with One Traveller, One Plane, One Destination, everything becomes easier:
- Your messaging becomes clear and compelling, attracting the right people effortlessly.
- Your curriculum is streamlined, so you’re not overwhelmed with delivery.
- Your clients feel focused, supported, and excited to reach their transformation.
Common Questions
“But what if I want to help more than one type of client?”
You can create multiple programs over time. But for each program, stick to one traveller to keep it focused and impactful.
“Won’t narrowing my focus exclude people?”
Yes—and that’s a good thing. The right people will feel magnetized to your program because it’s tailored to their needs.
Ready to create a group program that feels simple to deliver and irresistible to your dream clients? My Rave Results Program walks you through the One Traveller, One Plane, One Destination Framework step by step so you can design a program that sells out and gets results. Click here to learn more and join us.
