“why is no one seeing my content?!”
- A direct quote from me (probably) in 2022
it had been my worst year in business and I might actually have to go back to teaching if I wanted to, ya know, make a living.
Which felt jarring, because just two years earlier I’d been riding the kind of momentum that business coaches write case studies about. I’m talking about back-to-back viral posts and non-stop social media momentum. My first taste of recurring revenue? A blogger beauty subscription box that sold out with 50 subscribers overnight. Then, I built a 1,200 members-strong community with energy that basically ran itself. I had a team which meant the time I spent ‘working’ was just a couple of hours a week
So, to suddenly be questioning if I needed to dust off my lesson plans? It felt like a personal plot twist of the worst kind.
And if you’re thinking, “Why on earth is she telling me about her flop era right now?”
Stay with me. Trust the arc, mmmkay? Let’s do this storytelling thing properly and hit “rewind” for a sec…
I was staring reality in the face:
From Classroom Teacher to Community Architect Lover Strategist
I help creators and coaches take their group offers from “stuck” to “flourishing”, using community strategy to fill it up with hundreds (or thousands) of members that just get it.
But before I was doing all of that?
I was teaching phonics to 6-year-olds and marking homework on my sofa at 10pm while scrolling social media wondering how these other people seemed to be doing it.
Spoiler: I figured it out.
Double spoiler: It didn’t happen without some plot twists.
The Plot Twist Season (aka: “Universe, I hear you. I am listening. Please chill.”)
Like I said, in 2020, it felt easy! My content landed. My community was electric. I had back-to-back launches where it felt like everything I touched turned to sold.
(I mentioned the 1,200 members thing, right? I did? Okay…)
Then the landscape shifted.
Algorithms changed. Buyers changed. Online spaces changed.
In 2022, I launched more than I had in every previous year combined. And it still turned into my worst business year to date.
No matter how hard I tried:
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I genuinely considered going back to teaching. I cried. I questioned everything. I tried to “girlboss” my way through. It didn’t work.
“Something needs to change. Big time. And quickly pls!!!”
- Me in 2023 (probably), deciding that my only option was bored of doing The Most
Instead of trying to frantically do it allllll, I focused on:
One offer.
One podcast.
One email list.
I went all in on helping creators to launch their courses and outline their curriculums, as time and time again I was seeing the same thing: Brill ideas, but no strategy or structure behind them. With my background in teaching, I put 100% of my time into help them with this unmet need.
And that year?
I doubled my income - without feeling burned by an ‘algorithm’ and instead focussing on creating content that positioned me as a thought leader within my community.
Then came 2024, and things ignited even more.
(If you didn’t trust my storytelling, do you feel where I’m going now?)
I launched and grew my group offer to 100+ members in a year.
My mastermind scaled from 6 members to 35 in one launch, and I have now served 80 mastermind clients in under a year, including three 100k+ launches.
And when I launched a new membership? It opened with 120 founding members and has grown to 200 members in under a year.
I leaned into:
“Let’s do that again. But better.”
But I didn’t have enough new people entering my online world.
And once I saw it, I couldn’t unsee it. Because it wasn’t just my bottleneck.
At the end of 2024, I sat down to figure out how I could double my capacity again in 2025…
and I realised I simply did not have the level of visibility, traffic, or new leads required to scale the way that I wanted.
The testimonials were flowing.
The offers were strong.
The retention was BEAUT.
So many of the coaches and creators who had grown up in this industry alongside me were facing the exact same thing:
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We’d built thriving communities and warm email lists, but we had tapped them out. We weren’t struggling to serve. We were struggling to be seen.
Audience growth had stalled.
Algorithms had shifted.
Organic reach had flatlined.
“How do I get more NEW people to see me in the first place. And then how do I get them stick around so i can actually scale?”
"how do i keep selling to the same audience?'
it was:
instead of
Teacher → Content Creator → Community Cultivator
I’ve always been a teacher.
The classroom just looks different and got louder. In a good way!
I take everything I learned:
Designing learning experiences that create velocity
Understanding what keeps people paying attention so that they keep paying you
Cultivating major momentum
Getting humans excited to stay in the (digital) room
…and now I apply it to building communities and group offers that don’t just thrive but expand.
This is:
You bring your expertise. I’ll show you how to turn it into a movement of people who stay, buy, and invite others in. And how you can practically manage all of it, without the need to have 10 more hours in each day.
“let’s get a volume of visibility and sales.”
This isn’t:
“let’s do more so we can sell more”
(BECAUSE WHO HAS TIME FOR THAT?).
More content moving faster.
More people sharing it further.
More sales because the value is undeniable.
More reach because we refuse to whisper when we can broadcast.
More members joining because the energy is unmistakable.
I’m Known on the Internet For…
Making Y2K and 90s references like I’m still wearing butterfly clips
Iced coffee as personality trait #1
Oversharing both my business wins and face-plant moments
Dog walks that become full-blown strategy voice notes
Saying exactly what everyone else is thinking… out loud
Calling out the industry nonsense, kindly, but firmly
Turning strangers into communities that feel like home
BEYOND THE BUSINESS
(Just So We’re Actually Properly Human Here)
IVF Mum to our miracle baby, Splodge
Fur mama to Ruby the cockapoo
I once won a stand-up comedy competition
Former “Best Dating Blogger, 2016” (yes. really.)
Proud countryside convert after growing up in London
Will beat you at any movie trivia quiz (don’t test me unless you’re ready to lose)
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And to do it knowing that you’re built for bigger numbers and how you can get them.
Welcome. You’re in the right place.
You’re not here for just “more followers.”
You’re here to:
And If You’re Here, I Have a Feeling…
If that’s you?
It’s time to step into your “turning up the volume” era.
Explore VOLUME
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