The truth? Sometimes you just need to get the content out – even when it’s sweltering hot, your dog won’t get off your lap, and you’re juggling launches with toddler life. That’s exactly where I was when I sat down to write this. And it’s exactly why I want to have a real conversation about something that’s quietly stalling the growth of brilliant creators, coaches, and service providers: content that maintains presence but doesn’t drive growth.
Presence Content ≠ Growth Content
After working with dozens of women at Dielle Charon’s Emancipation Weekend in Washington DC — creators, coaches, entrepreneurs — I saw a clear pattern.
Most people are using their top-of-funnel platforms (Instagram, TikTok, Threads, etc.) to maintain presence, not to create growth. And if you’ve noticed:
• Plateauing launches
• Sales numbers stuck at the same level
• A stagnant email list or declining follower count
…this is likely why.
You’re showing up, yes — but not in a way that brings new people in.
Let’s break down what’s really happening, and more importantly, how to fix it.
What Presence Content Looks Like (And Why It Isn’t Enough)
If any of this sounds familiar, you’re not alone:
• Graphics of your freebie (mockups, pins, Canva promos)
• Repurposed podcast clips that no one engages with
• Static YouTube snippets cross-posted to Instagram
• Carousel posts directly copied from your email newsletter
• Overstuffed posts about your program’s features, curriculum, and deliverables
There’s nothing inherently wrong with these pieces of content — but they don’t attract new people. They’re not designed to perform in the algorithm. They’re not built for exploration, discovery, or virality.
They help you maintain presence… but presence without growth is like watering a garden that’s no longer being seeded. Eventually, things stop blooming.
Why Growth Content Matters
You might be burnt out from short-form content, and I get it. Maybe you’ve told yourself:
“I’ll just repurpose my long-form content and call it a day.”
But your business needs reach — consistently. Growth platforms demand growth content. And without it, you’re creating in a vacuum. You may have a brilliant offer, a beautiful program, and powerful transformation stories… but without new eyes on them, nothing moves.
You don’t just need to “show up.” You need to stop the scroll. You need attention. You need conversion. You need community growth.
This is why I built Volume — to help naturally brilliant business owners like you make content that actually reaches new people and turns them into leads.
What Growth Content Has That Presence Content Doesn’t
Here’s what I consistently see across content that grows platforms and builds communities:
1. Strong Hooks
You have four seconds to stop the scroll. Whether it’s a reel, a TikTok, a thread, or a carousel, your first line or frame has to grab attention fast.
2. Emotional Resonance
Growth content evokes feeling. Surprise, relatability, nostalgia, sentimentality — these are what make people stop, engage, and share.
3. Niche-Specific Clarity
If your content could apply to too many people, it won’t resonate with anyone. Hyper-niched content creates belonging. It gets shared in group chats. It builds culture. It creates the kind of communities that sell out group programs and memberships.
4. Quick, Snappy Delivery
Cut the millennial pauses. Short-form content needs to be short — think quick cuts, one-second clips, punchy points. Reels and TikTok make this editing easy now. Use it.
5. Focused Messaging
One idea. One story. One transformation. Long-form ideas belong on long-form platforms. Trying to stuff five takeaways into one carousel is a scroll-death sentence.
6. Smart Trend Usage
No, you don’t have to dance. But trends are trends for a reason. Using trending audio or formats in your own way can skyrocket reach — and no, it doesn’t make you basic, it makes you strategic.
Let me say this clearly: the only reason you don’t like “playing the game” is because you’re not winning. But when you format content to stop the scroll, you start winning — attention, engagement, leads, sales.
If You Want to Grow, This Is the Shift
You don’t need more content. You need more effective content. And you need content that is:
• Hook-led
• Emotionally resonant
• Relatable and niche-specific
• Formatted for the platform it lives on
• Built to capture attention, not just inform
And you don’t need to guess at how to do that — that’s exactly what we do inside Volume.
Inside Volume: What You’ll Learn and Build
Volume is where brilliant experts go to build growth engines — through high-impact, low-time short-form content that reaches the right people and builds engaged communities.
Inside, I teach:
• The 6E Framework – six angles for creating high-growth content
• The SHIFT Framework – how to write scroll-stopping, emotionally resonant copy
• How to turn your long-form brilliance into high-performing short-form content
• How to use GPTs, templates, and workflows to get content done faster
Final Thoughts
If your content strategy is all nurture, no growth – you’re stalling. You’re relying on the same small group to buy, join, and engage. And eventually, that well dries up.
But if you’re ready to grow… really grow?
Volume is where it begins.
