For creators and business owners, going viral often feels like the holy grail. One viral post and suddenly you imagine thousands of new followers, email subscribers, and clients flooding in.

But is virality actually worth chasing? Or is it just a distraction from building something sustainable?

The truth is more nuanced than either extreme.

The Fear of Going Viral

For many, the thought of going viral feels terrifying. You picture:

• Trolls and strangers who aren’t your ideal community members
  
• An influx of random followers who will never buy from you
  
• Stressful comment sections filled with noise rather than connection
  

If that’s your definition of virality, no wonder it feels overwhelming. Empty views and irrelevant followers don’t build a business.

The Power of Going Viral When Done Right

But when done strategically, going viral isn’t about attracting 100,000 randoms. It’s about reaching outside the bubble of people who already know and follow you, so you can invite in new, aligned community members.

Virality done right means:

• Attracting more of your perfect-fit people
  
• Bringing in more leads and sales
  
• Getting seen by those who don’t know you yet but need what you offer
  

When you reframe virality this way, it stops being about vanity metrics and becomes about growth.

Reframing Virality

The real issue isn’t going viral – it’s how we think and feel about it.

Instead of stressful, it can be neutral.

Instead of scary, it can be an opportunity.

Instead of not worth it, it can absolutely be worth it.

Virality is only a problem when it’s irrelevant to your business goals.

The Wrong Way to Go Viral

Going viral for the wrong reasons can backfire. That looks like:

• Posting content that has nothing to do with your community or goals
  
• Having no systems in place for handling comments, trolls, or engagement
  
• Chasing shock value or trends that don’t align with your brand
  

This type of virality might get you attention, but it doesn’t get you traction.

Preparing for the Right Kind of Virality

The best way to approach virality is to be prepared for it:

• Make sure your bio clearly communicates who you are and what you do
  
• Create content that’s directly relevant to the community you want to attract
  
• Have a plan for managing an influx of comments and DMs
  
• Remember: trolls and randoms can actually amplify your reach, putting you in front of more aligned people
  

When your systems are ready, virality stops being something to fear and starts being something to leverage.

So, Do You Need to Go Viral?

You can’t always control when or how your content goes viral. But you can implement strategies that increase your chances of being seen by a volume of new, aligned people.

Virality isn’t about luck, it’s about visibility. And visibility is essential for growth.

Inside VOLUME, I teach you how to build visibility that lasts, with strategies designed to help your content get seen by the right people, so you can grow your reach without burning out or relying on chance.

Because the truth is this: virality doesn’t have to be scary. When you approach it with intention, it can become one of the most powerful tools for expanding your community and hitting your next stage of growth.

Virality Fades. Resonance Lingers.

We’ve all seen it happen.

A creator has a post blow up. Thousands of views! Hundreds of shares! Comments rolling in!

And then? Silence. Nothing happens afterward.

That’s because virality is an eruption. Big, flashy, attention-grabbing. But like all eruptions, it fizzles out fast.

Resonance, on the other hand, lingers. It’s the thing that keeps your work alive in people’s minds long after the algorithm has moved on.

What Resonance Actually Means

When your content resonates, it does more than entertain. It sparks something deeper in the person on the other side of the screen. It builds:

• Inspiration
  
• Trust
  
• Depth
  
• Understanding
  

These are the feelings that keep your community coming back, sharing your work, and ultimately buying into your offers.

How to Create Resonant Content

So, how do you make sure your content lingers instead of disappearing after one viral spike?

1. Know exactly who you’re trying to resonate with

Crystal clarity around your audience is non-negotiable. Resonance starts with knowing who you’re speaking to and what matters to them.

2. Unearth your brand’s deeper story

Go beyond surface-level tips or tricks. Dive into your own experiences, values, and the unique through-lines that connect you to your community.

3. Signal deep understanding

Your messaging should make your audience feel seen. Reflect their dreams, struggles, past attempts at solutions, and the beliefs they hold.

4. Tie it all together with storytelling

Resonance is born when your tips, insights, or frameworks are tied to real stories and human connection.

The Difference Between Viral and Resonant

Here’s what this looks like in practice:

• Viral post: “5 tips to help your baby nap.”
  
• Resonant post: “My baby contact-napped until 14 months. This was the exact routine we created so I could finally have two hours a day to eat, scroll TikTok, and shower in peace.”
  

See the difference? One is information. The other is transformation.

Why Resonance Wins

Viral content might get you a spike in followers or views, but resonant content builds loyalty, trust, and community – the things that actually grow your business over the long term.

When you create content that resonates, you don’t have to chase the algorithm. You create work that lives rent-free in people’s heads, nudging them closer to you and your offers every time they remember it.

Here’s a natural plug you can add at the end of that blog post, tying resonance back to what VOLUME helps with:

If you’re ready to stop chasing quick viral spikes and instead build a community that sticks, that’s exactly what I help you do inside VOLUME.

VOLUME is my community growth membership for creators and coaches who want to:

• Grow a bigger, more engaged audience without burning out
  
• Create content that resonates and reaches further
  
• Attract daily, weekly, and monthly leads who actually convert
  

Because when your content resonates, you don’t just get views – you get visibility, connection, and sales.