Running a business isn’t easy. It’s messy, emotional, and full of beliefs you have to unlearn along the way. And for me, in pursuit of VOLUME (more reach, more visibility, more community!) I had to face some pretty big hurdles.
Here are the biggest ones I’ve overcome (and what they taught me).
1. Shifting My Belief About Clients
For a long time, I believed that “more clients = more problems.” The truth? The real problem is having no clients at all.
What changed everything was realising that by focusing on building a volume of engaged people in my community, I would never run out of clients. When you’ve got a warm, active audience, new opportunities flow in naturally.
2. Letting Go of “More is More”
I used to think I had to post more, create more, and get on more platforms to grow.
But growth didn’t come from overworking myself – it came from making my content more relevant, resonant, and far-reaching. It wasn’t about adding more to my plate; it was about going deeper and more strategically.
3. Reframing What “Volume” Really Means
At first, the word “volume” scared me. I pictured bots, strangers, randoms – people who wouldn’t actually care about my work.
But volume doesn’t have to mean “more noise.” It can mean a wider, more engaged, and more impactful community. It’s about attracting the right people at scale.
4. Facing the Plateau
I had an offer, messaging, a brand, and content that converted. But without enough traffic and visibility — without volume – I couldn’t hit my next revenue goals.
I learned that great products and messaging don’t automatically equal growth. You need consistent eyes on your work.
5. Re-Engaging My Community
There was a time when my audience felt totally disengaged. And when you’re building memberships, coaching programs, or digital offers, that can feel devastating.
But by refreshing my positioning and content strategy, I was able to re-engage my community — and now, they’re more active than they’ve been in years.
6. The Truth About Growth
The obstacles weren’t just “traffic” or “followers.” They were deeper: limiting beliefs, fear of scaling, burnout, and discouragement when results plateaued.
But overcoming those challenges showed me the truth:
- The lack of traffic and visibility
- The slow-growing email list
- The plateauing sales
- The disengaged community
All of it can be solved with one thing: Volume.
Final Thoughts
If you’re a creator, coach, or entrepreneur, you don’t need to work harder or post endlessly to see results. You need more of the right people, seeing the right message, at the right time.
That’s what volume does; it bridges the gap between where you are now and the results you want.
And the best part? It doesn’t have to feel overwhelming. With the right systems and strategies, you can grow your visibility, traffic, and audience in a way that feels sustainable.
Inside VOLUME, I teach you exactly how to do that – how to grow your community by hundreds (even thousands) every 100 days, re-engage your audience, and finally hit the goals you’ve been plateauing on.
Because when you have volume, you have options.
