Growing your business doesn’t always come from doing more, sometimes it comes from doing different.
That’s exactly what happened for Jodie Mitchell, whose shift in strategy transformed her launch results and made her first five-figure launch a reality.
If your offers aren’t converting the way you want, this breakdown reveals the practical changes that can make all the difference.
Why SEO Isn’t Just for Websites
When many business owners hear “SEO”, they think long technical checklists or keyword obsession. But what Jodie discovered is much simpler and much more powerful.
SEO isn’t just about ranking on Google.
It’s about being discoverable by the right people…at the right time.
Start with the basics:
- Understand how your ideal people search
- Optimise your pages and content so they find you
- Make sure your message clearly reflects the transformation you deliver
When people can find you before you start selling, everything else becomes easier.
Consistent Messaging Is a Revenue Engine
SEO doesn’t work in isolation. It compounds when paired with consistent, clear messaging that speaks directly to your audience’s goals and frustrations.
For Jodie, repositioning her message meant moving away from broad “how to” content and focusing on clarity and outcomes.
This shift helped:
- Increase engagement in every touchpoint
- Smooth the path from discovery to enrolment
- Make the value of her offer unmistakable
When your message resonates, your launch doesn’t feel like a sales event, it feels like a natural next step.
Launch Support and Community Make Implementation Stick
A launch isn’t just about opening doors, it’s about joining arms with other creators, mentors and peers who have been there before.
Jodie emphasised the impact of stronger community support and expert feedback.
That support helps you:
- Get honest feedback on your messaging
- Refine your positioning before you launch
- Stay accountable to your plan
- Tackle mindset wobbles when they show up
Community doesn’t replace strategy, but it accelerates it.
Don’t Just Teach, Encourage Action
One of the most common launch mistakes is leaning too heavily on education and not enough on implementation.
Jodie’s most effective shift came when she designed her offer to be implementation-focused rather than purely theoretical.
That meant:
- Helping clients take action fast
- Ensuring they saw early wins
- Designing outcomes that felt real and valuable
People are willing to invest when they can see what they can achieve, not just learn about.
Practical Takeaways You Can Use Today
If you’re preparing for your next launch, take these ideas into your planning:
- Start with SEO fundamentals — make sure your ideal audience can find you without doing paid ads.
- Clarify your messaging — speak directly to desires and outcomes, not features.
- Lean into community support — feedback and collaboration level up your strategy.
- Prioritise implementation — your offer should help people do something, not just understand something.
These aren’t abstract ideas, they’re tactical choices that can lift results faster than posting more content alone.
When strategy and support meet
If you’d like support sharpening your messaging, building clarity in how you launch, and designing offers that feel inevitable, Sales Spice can help you bring those pieces together with confidence, without overwhelm or second-guessing.
Strategy makes the work easier.
Support makes it stick.
