I don’t know about you, but as soon as my birthday rolls around at the end of August, I get that autumn feeling. The back-to-school energy kicks in, routines shift, and suddenly it feels like the perfect time for a reset.

And if you’ve been in the online business world for more than five minutes, you’ll know autumn isn’t just about cozy jumpers and pumpkin spice lattes – it’s also one of the biggest seasons for sales. Which means your content needs to be sharper, fresher, and more exciting than ever.

If your posts have started to feel a little stale, if engagement has plateaued, or if you’re simply bored of your own content, now’s the time to hit reset.

Here’s your 4-step autumn content reset checklist to breathe life back into your strategy.

Step 1: Double down on what’s working

Before you start throwing out random new ideas, take a look at your data.

• Which posts got you DMs or client enquiries?
  
• Which ones brought in new, aligned followers?
  
• Which formats consistently perform above your baseline?
  

Don’t guess: go into your Instagram insights and check reach, engagement, and saves. Then, make the simple decision to do more of what’s working and cut what’s not.

You don’t need ten different formats. Two or three repeatable, high-performing ones can grow your account steadily (and save you from burnout).

Step 2: Experiment with something fresh

This season is a brilliant time to test something new. Your audience is ready for fresh energy after the summer slump.

Think structured play, not spaghetti-at-the-wall chaos. Choose one new content style and commit to it for 30 days. If it lands, keep going. If not, try something else.

Some ideas to try:

• A carousel series your audience comes to expect every week
  
• Talking-to-camera reels with a “FaceTime” vibe
  
• A photo dump that brings out your personality
  
• A mini vlog with a voiceover (behind the scenes, day-in-the-life, etc.)
  

Pick one. Play with it. See what sticks.

Step 3: Refresh your inspiration

The content you consume shapes the content you create, whether you realise it or not.

If your feed feels stale, boring, or even draining, it’s time for a clear-out. Mute, unfollow, block, and hit “not interested” on anything that doesn’t inspire you.

Then go hunting for fresh ideas:

• Scroll your Reels discover page
  
• Save inspiring posts on Pinterest
  
• Revisit your own saved posts folder

When you find yourself thinking, “I wish I’d made that”, that’s your cue. Reverse-engineer the vibe into your own brand voice.

Step 4: Put your viral hat on

Virality isn’t luck, it’s pattern-spotting.

Pay attention to what’s blowing up in your niche right now. Which topics are trending? Which carousel styles keep repeating? Which audios are everywhere?

Save them, adapt them, and remix them in your own style. Remember: you’re not copying, you’re filtering the trend through your voice, values, and brand.

Your Autumn Reset, Recapped

This season, take 20 minutes to ask yourself:

1. Which formats are working, and how can I do more of them?
   
   
2. Which new style will I test for 30 days?
   
   
3. Where can I find content that inspires me again?
   
   
4. What’s going viral in my niche, and how can I adapt it?

Do this, and your content will feel fresher, more exciting, and most importantly, it will grow your audience beyond your current bubble.

Because attention is the lifeblood of your business. And autumn is the perfect season to get it back.

Want my help applying this reset to your business? Inside Sales Spice, my mastermind for coaches and creators, we’ll map out your content, rebrand your personal brand, and turn your offer into a movement people are hyped to join. If you’re ready to spice up your launches and grow your audience with content that actually sells, doors are open soon.