Back in February, I had to face the truth: my Instagram audience was completely disengaged.

After almost two years of treating the platform like a placeholder – just somewhere to “maintain presence” – I was about to launch a brand-new membership. The problem? My audience wasn’t paying attention.

And when you’re trying to grow a membership into the hundreds or thousands, disengaged followers simply won’t cut it. So I made a few big shifts that completely turned things around. And you KNOW I’m going to share them with you, so that you can snag the same result I’ve had: A thriving community that is totally engaged and ready to buy.

Step 1: I Got Clear on My Brand Positioning

On Instagram in 2025, it’s not enough to blend in with generic “I help” statements. Your positioning has to make you stand out as the obvious choice in your niche.

I positioned myself as the go-to person for helping creators and coaches grow and scale their memberships and group programs. That clarity meant my ideal followers could instantly understand why they should stick around. And so they did!

Step 2: I Refreshed My Messaging

Once I had bolder positioning, I realised my posts, captions, and Stories weren’t reflecting it. I revamped my messaging to highlight my unique perspective and talk about the industry in a way that felt fresh and unmistakably “me.”

This shift helped my audience get who I was and how I could help them – which naturally made my content more clickable, shareable, and saveable.

Step 3: I Let Content Flow From That Messaging

Here’s the game-changer: once your positioning and messaging are nailed, Instagram content creation gets 10x easier.

Instead of staring at a blank screen, I had ideas pouring out of me. Reels, carousels, Stories – I was excited to experiment with new formats because I knew they were all aligned with my message.

That alignment is what your audience feels. And it’s why they start engaging again.

Step 4: Watching My Audience Come Back to Life

Within weeks, I noticed the difference: more DMs, more saves, more people replying to my Stories, and most importantly – more aligned members joining my programs.

I didn’t “beat the algorithm.” I simply made my Instagram worth paying attention to again.

If You’re Stuck on IG…

If your posts feel stale, your Reels aren’t landing, or you’re tired of putting effort into content that gets ignored, you don’t need to give up on Instagram.

You need to refresh your positioning, sharpen your messaging, and create content that resonates. That’s exactly what we do inside VOLUME, my Content & Visibility membership designed to help you grow your audience by hundreds (even thousands) every 100 days.

If your Instagram needs a reset, VOLUME is where it happens.