If you’re a creator or coach, you already know Instagram isn’t just about posting pretty photos anymore. It’s about turning strangers into besties. It’s about building a community of people who actually want to hear from you, engage with you, and eventually buy from you.

But what do you actually post when you want to grow that kind of community?

Let’s break it down…

Step 1: Focus on Empower & Evoke Content

There are two content styles that build real depth within your community:

• Empower → Content that helps your audience shift a belief, change a perception, or realise they’re capable of more than they thought.
  
• Evoke → Content that makes your audience feel something – often through stories that resonate on a deeper level.

If your current content feels “flat,” it’s probably missing one of these elements.

Step 2: Use Empower Content Ideas

This week, try posting something that empowers your audience. For example:

• Talk about something in your niche that has been normalised, but absolutely shouldn’t be.
  
• Share a habit or commitment you’re sticking to until the end of the year – and the result it’s helping you achieve.
  
• Tell a story about someone (maybe even yourself) who was underestimated, but proved everyone wrong.

These posts create connection because they show your audience what’s possible for them, too.

Step 3: Use Evoke Content Ideas

Now let’s add the “evoke” layer. This is where you make your audience feel something.

Try content like:

• A before-and-after story: “No one believed me when I was struggling with X, but I was committed to Y… and now look at me.”
  
• A truth bomb: “If [transformation] was really about [surface-level tool or habit], you’d have [result] by now.”
  
• A narrative hook: “She didn’t know it yet, but she was about to face [big problem]… and here’s how she achieved [result].”

These posts land because they’re relatable. They put your audience into the story.

Why This Works

Posting “value” is great, but posting content that empowers and evokes? That’s what creates resonance. It’s what makes people comment, DM, and actually want to stay in your world.

When you consistently mix these two styles into your Instagram strategy, you’re not just showing up — you’re growing a community.

Want Weekly Content Ideas Like This?

If you’re stuck staring at a blank content calendar or tired of posting the same old tips, you don’t have to wing it. Inside VOLUME, I give you six timely and timeless content ideas every single Monday, plus coaching on how to adapt them to your niche.

So you’ll never wonder “what should I post?” again – and your audience will finally get the kind of content that turns strangers into besties (and besties into buyers).