When a launch is two weeks away, I can tell you one thing for sure: I am not scrambling. I am preparing.
This stage of a launch is what I call the pre prep phase. It is the period where I make decisions, organise moving parts and make sure everything is aligned before the selling begins. It’s pretty intense but also oh-so-worth-it.
In just a couple of weeks, I’m launching Sales Spice. And, since I’m doing all of the prep, I thought I may as well share it with you, so that you can better understand what I focus on during this fundamental stage of the launch process.
Growing My Audience
Before any launch begins, I focus on visibility.
If I want to reach my sales goals, new people need to be entering my world. That means creating organic content that attracts the right audience and expanding reach where possible.
At this stage I share content designed for discovery. I also run ads to increase visibility and bring new people into my community.
For this launch I know roughly what numbers I need. I am aiming for around 2000 new people in my community and about 200 new people on my email list. That gives me a realistic pool of potential buyers when the launch begins.
Growth before selling makes everything easier.
Making Key Decisions Early
I do not like leaving important decisions until the last minute. As easy as it is to push things down the road, I simply do NOT want the stress when I need to be focusing on the launch itself.
With that in mind, this is the phase where I decide the practical details of the launch. That includes things like dates, bonuses, messaging angles and the goals I‘m aiming for.
Having these decisions made early allows the rest of the launch to run smooth as butter. Well…mostly. It also means I am not making rushed choices when I should be focusing on showing up and selling.
Refreshing the Curriculum
Who doesn’t love a refresh?
Every quarter I review and refresh the curriculum inside my programmes.
Sometimes this is a full update. Other times it is the addition of new Core Conversion Concepts that strengthen the material.
This helps existing clients receive more value while also giving new clients a clear understanding of what they will gain from joining.
When your offer evolves and improves over time, conversions naturally increase.
Lead Generation
Lead generation is a major focus during the pre prep stage.
This is when I grow my email list with a threaded free offer. It is not just a random freebie designed to attract consumers: It’s a strategic free resource designed to attract people who are likely to become buyers.
The right free offer acts as a bridge between discovery and purchase. It attracts people who already resonate with the problem your programme solves.
Gathering Testimonials
Social proof is a suuuuuper important part of any launch.
During this stage I speak to past and current clients about their results and their experience inside the programme. I often record these conversations for my podcast as well.
Hearing directly from clients creates powerful testimonials that show potential buyers what is possible when they join.
Getting Coaching and Outside Perspective
Even when you are experienced at launching, outside perspective is valuable.
Launching always brings up decisions, ideas and angles that benefit from discussion. I make sure I have the right support around me so I can test ideas and get feedback when needed.
Strong strategy often comes from collaborative thinking, so I lean into that with coaching sessions to keep me and my business decisions at their best.
Planning Content Ahead of Time
One of the biggest ways I protect my energy during a launch is by planning content in advance.
This is the fourth time I have launched this programme, which means the offer is proven. Because of that I can do a lot of the preparation work ahead of time.
I create content during prep mode so that when the launch opens I can fully switch into sales mode.
Separating those two things helps prevent burnout and keeps my energy focused where it needs to be.
Welcoming Clients Between Launches
Something interesting often happens when your offer is positioned well…
People ask to join even when the doors are not officially open.
When your messaging is clear and your content builds excitement around the offer, potential clients start to approach you between launches. I welcome those conversations because they show that the positioning is working.
When people already want the offer before the launch begins, selling becomes much easier.
If You Want to Launch With This Level of Clarity…
Sales Spice is the programme where I teach the strategies behind launches like this.
Inside Sales Spice we focus on positioning, messaging, conversion and building offers that people genuinely want to join. The goal is not just to launch once successfully, but to create a repeatable system you can rely on.
If you want to build a programme that attracts the right clients and sells with confidence, Sales Spice is designed to help you do exactly that.
