I've helped over 400 course creators, coaches, service pros and entrepreneurs go from experts to educators through transformative offer design and delivery, increasing client engagement and results!
and a huge thank you to the 284 participants
I will share the headline findings from each survey...
Then I will share the collated data!
OR SKIP TO MY VIDEO BREAKDOWN OF THE RESULTS AND FINDINGS!
When it comes to revenue, results, engagement and overall satisfaction with running group offers - group programs come out top over memberships and masterminds
Group programs also came out on top as the favourite investment amongst the clients
This could be down to being a more scaleable group offer to run as well as having more tangible outcomes compared to memberships and masterminds
75% of participants said they only tracked client results anecdotally, OR didn't track them at all
The client survey predominantly attributed 'lack of results' in the offers they invested in to 'my progress wasn't tracked or measured'
There is a HUGE opportunity for group offer leaders to make their offers more measurable so engagement and results can be tracked more effectively and so that clients are more aware of their progress
Those participants who answered they had higher engagement across the curriculum, calls and community correlated with those who reported a higher result rate
The more clients engage with the offer, the more motivated they will be to work towards achieving the results
However, engagement doesn't just happen (or not happen), and it is not 100% on the clients to engage
Offers MUST be designed to be engaging
The participants who indicated they had above average results rates (the 50-80%+) also made the most revenue from their offers
Offers that get results virtually sell themselves because the process is proven to work and they often have more detailed testimonials and case studies that speak to the measurable result
'People who pay, pay attention' - that term can feel a little *yeck* right? But the engagement rate and results rates reported in higher ticket group and mastermind offers are significantly higher than those reported for lower ticket programs and memberships
Low ticket memberships were also the least valued offer type to invest in across the board
Each group offer type has a 'star' feature that is more engaged with than others and more valued by the clients
In group programs it's the curriculum, in masterminds it's the calls and in memberships it's the community
Community, ranked lowest for engagement
This could be down to post-pandemic individualism, or how community is being fostered within the offer by the leader
Communities aren't an after-thought, they are built and maintained strategically
Retention of attention for group programs averages at 4 months, 7 months for memberships and 8 months for masterminds
An understanding of your individual offer's 'engagement life-cycle' - a.k.a where retention starts to drop off, is imperative for keeping clients engaged and working towards results
If your offers are longer than this, you will need to consider changing the length of the offer, building the offer around something clients need continual support with and bring in strategies for re-engaging clients who drop off over time
One of the top reasons for disengagement with an offer given by clients was that a community was inactive
This is reflected in the Leaders survey where community engagement ranked lowest for programs and memberships
Intentionally designing the structure, facilitation and management of the community in your offer is proven to increase client outcomes
The majority of group offer clients will not speak up if they are having a bad experience.
This could be down to people-pleasing and not wanting to hurt the leader's feelings or not feeling safe to express what is happening
This could also be the result of leaders not building in adequate feedback opportunities to iron out any issues before the client drops out, complains or dissuades someone else from joining the group offer
Most group offer clients will take what they need from the group offer and leave the rest
The majority will not absorb the whole curriculum or access every feature
This means leaders need to offer a range of ways for clients to achieve the result of the offer through multiple ways to access the curriculum and support
This also highlights why 'completion rate' is not an adequate measure of an offer's success
284 total participants across both surveys with 196 taking both surveys
Group Programs: 65.8%
Memberships: 19.8%
Masterminds: 14.4%
Yes: 84.3%
No: 15.7%
0-1k: 7%
1-3k: 27.8%
3-5k: 17.4%
5-10k: 16.5%
10-50k: 20%
50-100k: 7.8%
100-500k+: 3.5%
Less than 1 year: 17.4%
1-2 years: 20%
2-3 years: 18.3%
3 years +: 44.3%
0-20k: 36.8%
20-50k: 14.9%
50-100k: 7.9%
100-200k: 14%
200-500k: 14.9%
500k-1m+: 11.5%
0-5: 18.3%
5-10: 41.7%
10-50: 33%
50-100: 4.4%
100+: 2.6%
*I should've added a 10-30, 30-50 banding for more accuracy
Yes, very data driven: 24.8%
Kind of, anecdotally: 68.1%
No: 7.1%
*It became apparent from the feedback I had on this survey that some participants did not know what I considered to be 'very data driven', or what I considered 'anecdotally' - which points to a flaw in this question as well as a wider finding I'll share later about tracking client results
Yes, I'm sure: 45.1%
Yes, I think so: 28.3%
No, but they should: 14.2%
No but what I teach is intangible: 7.1%
No that doesn't work for my group offer: 5.3%
*I received feedback around this question from particularly membership owners who didn't believe memberships needed measurable outcomes.
0-5%: 2.7%
5-20%: 9.7%
20-50%: 19.5%
50-80%: 30.1%
80-100%: 11.5%
Not sure I don't track: 26.6%
*I defined the 'result rate' by - how many enrolments in your group offer / how many clients report they have achieved the measurable outcome.
None: 88.7%
1-20%: 10.4%
20-50%+: 0.9%
0-10: 52.6%
10-50: 35.2%
50-100: 7.7%
100-500: 2.2%
500+: 2.2%
*Again I should've offered 10-30 and 30-50 as an option!
0-500: 20.7%
500-1k: 32.6%
1-3k: 37%
3-5k: 3.3%
5-10k: 5.4%
10-20k+: 1.1%
1-3 months: 40.2%
3-4 months: 13%
4-6 months: 10.9%
6-9 months: 4.4%
Other or Lifetime Access: 31.5%
*I possibly should've had options for 0-1 month, 1-2 months, 2-3, 3-6, 6-9, 9-12 and then Lifetime Access separately
1-2 months: 19.8%
2-3 months: 30.8%
3-6 months: 18.7%
6-12 months: 4.4%
12 months+: 9.9%
I don't currently track this: 16.5%
*Retention rate meaning 'how long do your clients stay engaged in the program'.
0-10%: 2.2%
10-50%: 16.5%
50-80%: 31.9%
80-100%: 18.7%
Not sure I don't track this: 30.8%
*Engagement rate meaning 'how much of your curriculum is consumed'.
0-10%: 7.7%
10-50%: 27.5%
50-80%: 25.3%
80-100%: 23.1%
I don't offer calls: 9.9%
Not sure I don't track this: 6.6%
*Show up rate meaning 'how many people in your program show up to the calls on average?'.
0-10%: 18.7%
10-50%: 34.1%
50-80%: 13.2%
80-100%: 9.9%
I don't offer community: 15.4%
Not sure I don't track this: 8.8%
*Engagement rate meaning 'how many people in your program are active in the community, weekly, on average?'.
0-10%: 12.1%
10-50%: 28.6%
50-80%: 13.2%
80-100%: 12.1%
I don't offer asynch elements: 20.9%
Not sure I don't track this: 13.2%
*Engagement rate meaning 'how many people in your program use the asynch elements, weekly, on average?'.
Less people: 25.8%
About the same: 56.2%
More people: 18%
*I did receive feedback that some participants entered 'about the same' because they capped their group sizes and didn't want to enrol more per launch.
Just me: 75%
I have a community manager: 16.3%
I am in a partnership: 4.4%
I have a co-coach: 4.4%
1: 2.2%
2: 4.4%
3: 23.9%
4: 38%
5: 31.5%
0-10: 26.5%
10-50: 40.8%
50-100: 18.4%
100-500: 12.2%
500+: 2%
*Again I should've offered 10-30 and 30-50 as an option!
5-10: 4.3%
10-30: 25.5%
30-50: 23.4%
50-100: 34%
100-200+: 12.8%
1-2 months: 2.1%
2-3 months: 6.3%
3-6 months: 27.1%
6-12 months: 22.9%
12 months+: 31.3%
I don't currently track this: 10.4%
Trainings and calls: 4.1%
Trainings and community: 6.1%
Training, calls and community: 81.6%
Other: 8.2%
0-10%: 8.2%
10-50%: 26.5%
50-80%: 24.5%
80-100%: 12.2%
N/A don't offer trainings: 6.1%
I don't track this: 22.5%
*Engagement rate meaning what % of the curriculum / trainings are being consumed
0-10%: 22.5%
10-50%: 44.9%
50-80%: 16.3%
80-100%: 8.2%
N/A don't offer calls: 6.1%
I don't track this: 2%
*Show up rate meaning what % of your members show up to the weekly calls on average
0-10%: 25.8%
10-50%: 42.9%
50-80%: 14.6%
80-100%: 4.2%
N/A don't offer calls: 6.3%
I don't track this: 6.3%
*Engagement rate meaning what % of your members contribute to the community, weekly, on average
Less each launch: 23.9%
About the same: 47.8%
More each launch: 28.3%
Just me: 62.5%
I have a community manager: 27.1%
I am in a partnership: 8.3%
I have a co-coach: 2.1%
1: 10.2%
2: 14.3%
3: 20.4%
4: 28.6%
5: 26.5%
0-10: 59.3%
10-50: 33.3%
50-100: 3.7%
100-500: 3.7%
500-1k: 14.8%
1-3k: 22.2%
3-5k: 40.7%
5-10k: 14.8%
10-20k+: 7.4%
1-2 months: 3.71%
2-3 months: 14.81%
3-6 months: 22.22%
6-12 months: 29.63%
12 months+: 22.22%
I don't currently track this: 7.41%
Trainings and calls: 3.7%
Calls and community: 14.8%
Training, calls and community: 77.8%
Other: 3.7%
0-10%: 3.7%
10-50%: 29.6%
50-80%: 22.2%
80-100%: 22.2%
N/A don't offer trainings: 14.8%
I don't track this: 7.4%
*Engagement rate meaning what % of the curriculum / trainings are being consumed
0-10%: 7.4%
10-50%: 7.4%
50-80%: 25.9%
80-100%: 55.6%
I don't track this: 3.7%
*Show up rate meaning what % of your members show up to the weekly calls on average
0-10%: 3.7%
10-50%: 29.6%
50-80%: 33.3%
80-100%: 22.2%
N/A don't offer community: 3.7%
I don't track this: 7.4%
*Engagement rate meaning what % of your members contribute to the community, weekly, on average
Less each launch: 22.2%
About the same: 63%
More each launch: 14.8%
Just me: 40.7%
I have a community manager: 25.9%
I am in a partnership: 7.4%
I have a co-coach: 25.9%
1: 3.7 %
2: 3.7%
3: 11.1%
4: 29.6%
5: 51.6%
1-3 months: 14.8%
3-4 months: 11.1%
4-6 months: 33.3%
6-9 months: 11.1%
9-12 months: 22.2%
Ongoing: 7.4%
Group Programs: 44.3%
Memberships: 20.3%
Masterminds: 35.4%
Yes: 75%
No: 25%
I didn't do the work, I take 100% responsibility: 12%
The offer delivery wasn't what was promised: 15.4%
it wasn't accessible to me: 6.9%
It wasn't engaging: 13.1%
I didn't learn anything new: 16%
I didn't feel supported enough: 13.1%
My progress wasn't tracked or measured: 18.3%
Other: 5.1%
It didn't have multiple ways to access the learning: 57.1%
The support offered wasn't accessible to my time zone: 17.9%
It didn't offer multiple ways of accessing support: 14.3%
Other: 10.7%
Curriculum was overstuffed: 13.4%
Trainings were too long: 13.4%
Trainings were not actionable: 14.6%
Resources didn't add to the learning: 6.1%
The leader wasn't engaging in their delivery: 14.6%
The calls weren't engaging or relevant to me: 13.4%
The community wasn't active or engaged: 17.1%
Other: 7.3%
The cohort was too big: 10.3%
The leader didn't answer my Qs: 27.6%
I didn't know how to utilise the support: 13.8%
The leader couldn't help someone like me: 24.1%
Other: 24.1%
I didn't communicate with the leader: 40.2%
I filled out a feedback form: 19.6%
I reached out privately: 13.1%
I asked for a refund: 6.5%
I told my peers not to invest: 20.6%
All have been worth the investment: 12.4%
Most have been worth it: 46.9%
Some have been worth it: 35.9%
Most have NOT been worth it: 4.9%
Group program: 51.7%
Membership: 18.7%
Mastermind: 29.6%
The curriculum: 18%
The live support offered: 14.1%
The asynch support offered: 11.8%
The calls: 10.1%
The community: 14.7%
The leader themselves: 14.7%
The connections made within: 10.3%
Opportunities that came up: 6.3%
All in - I absorb everything: 37%
I take what I need and leave the rest: 49.4%
I'm not active on calls or in community but I absorb curriculum: 9.9%
I don't access the curriculum but I do use the calls / community: 2.5%
I don't access or contribute anything: 1.2%
I am eager to invest in my development: 18.5%
I am more discerning with what I invest in: 56.8%
I am hesitant to invest in anything: 21%
I will never invest in another group: 3.7%
YOUR CLIENTS ARE SO LUCKY TO HAVE YOU!
Interested in working together to improve the engagement > results > revenue of your group offers?
I'd love to chat about how I can support you!
DM ME @VIXMELDREW
