You’ve spent years honing your craft. You’re an expert in your field, and you’re passionate about helping others learn what you know. So when it comes to writing the curriculum for your course or group program, you might be thinking, “I’ve got this. I already know what to teach!”

But here’s the question: is your “curriculum” just a list of what you know, or is it a transformational experience designed with the intricacies of instructional design that actually drives results?

Who I Am and What I Do

Hi, I’m Vix Meldrew, creator of Rave Results. I help coaches, experts, and service providers create group programs, courses, and memberships that don’t just sell out—they deliver rave-worthy results. Many of my clients are brilliant educators at heart, but here’s a common concern I hear:

“I already know how to write curriculum. Why would I need a program to teach me how?”

In this post, I’m going to break down why this is a totally normal thought, but also why it might be holding you back. Spoiler alert: what most people think is “curriculum” is just a basic outline of their knowledge. Real curriculum—the kind that gets results—is much more nuanced. I’ll show you why this matters, what you might be missing, and how Rave Results can help you create the kind of program your clients can’t stop raving about.

First, let me say—I get it. You’ve probably been sharing your knowledge for years. You know your stuff, and you’re confident you can teach it. That confidence is a good thing. But it’s also why this objection comes up. When you’re so close to your expertise, it’s easy to assume that your knowledge alone is enough to create a curriculum.

But here’s the thing: great teaching isn’t just about what you know. It’s about how you deliver it.

The Truth About Curriculum

Most “curriculums” I see are really just an outline:

• Module 1: Teach this.
• Module 2: Teach that.
• Module 3: Teach the other thing.

But instructional design—the kind that fosters real learning and results—is a whole different ballgame. It’s about crafting an experience that:

1. Meets learners where they are
2. Guides them step by step to a clear transformation
3. Inspires action, engagement, and implementation

Without these elements, your clients might feel overwhelmed, disengaged, or unsure how to apply what they’ve learned.

Why Your Knowledge Isn’t Enough

1. Knowledge ≠ Learning

Dumping everything you know into a program doesn’t teach your clients—it overwhelms them. A well-designed curriculum ensures they absorb, understand, and implement your content.

2. Transformation Requires Structure

Your clients don’t just need information; they need a clear pathway from where they are to where they want to be. This requires a strategic progression of lessons, milestones, and action steps.

3. Engagement is Key to Results

If your program isn’t designed to keep clients motivated and engaged, even the best information will fall flat. Learning psychology, interactive design, and accessibility are critical.

How Rave Results Addresses This

In Rave Results, we go beyond “what to teach” and dive into how to teach it effectively:

• Instructional Design: You’ll learn how to structure your program so it’s clear, actionable, and engaging.
• Learning Psychology: Understand how your clients learn best and tailor your curriculum to support them.
• Engagement Strategies: Create experiences that keep your clients excited, motivated, and invested.

Client Success Stories

One client came to Rave Results thinking her curriculum was airtight. But after applying my framework, she realized it was missing key elements to foster engagement and results. After revamping, her course completion rate doubled, and her clients began sending glowing testimonials about the transformation they achieved.

You Might Be Wondering…

“What if I just need help with marketing, not curriculum?”
 Marketing brings clients in the door, but it’s your curriculum that keeps them engaged and delivering results. Without a solid program, no amount of marketing will lead to long-term success.

“Can’t I just figure this out on my own?”
 Of course, you could—but why struggle through trial and error when you can fast-track your success with a proven framework that’s already helped countless coaches, experts, and service pros?

Don’t Let This Hold You Back

Don’t let the belief that “I already know this” stop you from creating a program that truly delivers. Your clients deserve a transformational experience—and you deserve the confidence of knowing your curriculum is designed to foster real results.

If you’re ready to move beyond outlines and create a curriculum that gets rave reviews, join me in Rave Results. Together, we’ll build a program that’s as impactful as it is profitable. Click here to learn more and sign up today.