If you’re a course creator, coach, expert, group program leader, mastermind host, or membership founder, you’ve likely felt the tension between structure and flexibility in your offers. 

How do you balance curated learning with the power of collaboration? How do you keep things fresh when a program has been running for years?  

That’s exactly the question I faced with my mastermind. It had been successful – deeply collaborative, filled with strategy and support – but after two years, it was time for something new. That’s when the concept of a studio program was born: A model that merges structured learning with real-time co-creation. A space where participants don’t just consume knowledge – they actively apply it, refine it, and get immediate feedback.  

Let’s dive into what led to this transformation and why a studio program might be the next evolution for your own group offer.  

Why Close a Mastermind That’s Thriving? 

By mid-2023, my mastermind had been running for nearly two years. It was an incredible group – dedicated, strategic, and committed to each other’s success. We had done retreats, workshopped ideas, and shaped each other’s businesses in ways that exceeded my expectations.  

But something felt off.  

The traditional mastermind model – where everyone gathers to share insights and get group coaching – wasn’t aligning with how the group was evolving. We had reached a stage where our work wasn’t just about discussion. It was about doing.  

They needed more than just coaching. They needed:  

– A space for real-time feedback on their actual work (not just ideas in theory)  

– A structured path to implement and refine their offers  

– More collaboration and co-working, less waiting for weekly calls  

I realised we had outgrown the classic mastermind format. It was time to rethink the model.  

The Birth of the Studio Program

I started asking myself: What kind of program would I want to be part of?  

I’ve always been fascinated by the atelier model – the creative studios where artists learn from a master while actively working on their own projects. That model felt much closer to what my group needed.  

Instead of just being a think tank, this new program would be a creation lab. A structured space where members could:  

– Get expert guidance while actively implementing  

– Receive in-depth feedback in real-time

– Collaborate with others in meaningful, productive ways  

My studio program was born – a hybrid of education, strategy, and real-world execution, Sales Spice.  

What Makes a Studio Program Different?

A traditional mastermind thrives on discussion and shared insights. A studio program goes a step further – it’s about getting work done together.  

Here’s how the structure evolved:  

Still Collaborative  – The community feel of a mastermind remains, but with a stronger focus on direct feedback, reviews, and iterative progress.  

More Actionable – Instead of endless discussions, studio sessions center on tangible tasks: refining sales pages, adjusting launch messaging, workshopping offers.  

Curriculum + Co-Creation – The program includes structured training (like a course) while also allowing members to workshop their work and get direct input.  

This isn’t about passive learning – it’s about building, refining, and launching in real-time.  

The Future of Group Offers: A New Path Forward 

If you’ve been running a group program, membership, or mastermind and feeling like it’s plateauing, maybe it’s not the offer itself – it’s the format.  

Ask yourself:  

– Are my members getting stuck in learning instead of doing?  

– Are they craving deeper, more actionable feedback?  

– Would they thrive in a structured, high-energy environment designed for creation?  

The studio program model is designed to meet these needs. It’s where strategy meets execution. Where ideas aren’t just discussed – they’re built.  

Are you running a mastermind, a group program, or a membership? Do you feel like it’s time for a shift? Follow me over on Instagram, where I share real-life insights into creating a community and launching or adjusting a 1:many offer that they don’t just want, but need!