Let’s talk about that launch you poured your heart into. The one you thought was the one. You planned, prepped, maybe even manifested. And then… crickets.
Before you throw your entire business in the bin or decide launching “just isn’t for you,” I’m here to lovingly tell you: your launch didn’t flop because launching doesn’t work.
Everything works. Masterclass launches? They work. Challenges? Work. Live launching? Works. Launching with a Google Doc? Weirdly… also works. What doesn’t work is when you’re missing the six core ingredients that actually make a launch pop off.
Let’s get into them.
1. Your Offer Isn’t Viral (Yet)
If your offer isn’t being whispered about in DMs or screenshotted in group chats, it’s not viral. Viral offers are the ones people can’t stop thinking about. They solve an urgent problem for one person who is ready to pay and wants the solution now.
A lot of the time, your offer doesn’t flop because it’s bad. It flops because the problem it solves doesn’t feel urgent, or the way you’re talking about it doesn’t make it feel urgent.
We’ve seen this inside Sales Spice – one client made one tiny tweak to how her offer was positioned and doubled her launch. That’s the power of urgency and clarity.
2. You’re Not Getting Enough Leads
Honestly, this one breaks my heart because I see it all the time. You’ve got a killer offer, fab testimonials, and good content… but you’re launching to the same 35 people every time.
Launching isn’t a magic trick. If 100 people see your launch and your conversion rate is 2%, you’ll make two sales. That’s it. You need volume (of leads, not stress).
And it’s not just about “more people.” It’s about fresh people. New eyes on your stuff daily, weekly, monthly. Whether it’s via content or ads, your launches need an audience pipeline – because launches aren’t pots, they’re flowing funnels. And yours is likely leaking.
3. Your Messaging Isn’t Hitting
This one’s spicy. You might be suffering from “curse of the expert” messaging. That’s when you’re speaking to the problem like a pro, but your audience hasn’t even realised they have the problem yet.
Only 20% of your audience is problem-and-solution aware. The rest? They’re just out here vibing with vague symptoms and scrolling past your 10-slide explainer post.
If you’re not meeting them at the symptom stage and guiding them into awareness, your offer will go unnoticed, no matter how good it is. We want that viral messaging that makes people stop mid-scroll and go, “omg, that’s me.”
4. You’re Launching Back-to-Back Without Breathing
If you’re always launching, you’re never building.
Some of you are in a cycle of back-to-back launches with multiple offers, constantly pushing to sell without giving your audience time to catch their breath. If every post ends in a CTA to buy, you’re not building desire, you’re burning people out.
Launching is a bottom-of-funnel activity. You need to create space between launches to build top-of-funnel content that engages, entertains, and grows your audience. Otherwise, your funnel runs dry and your launches get smaller and smaller until it’s just you and your mum in the webinar.
5. Your Personal Brand Isn’t Pulling People In
This one’s huge: people buy from people.
If you want to lead community offers, you need to show up as a community leader. That doesn’t mean shouting the loudest or dancing on Reels. It means showing your thought leadership, bringing bold opinions, and actually sharing your personality.
Most importantly, it means having a clear identity. You’re not just a coach or service provider, you’re the go-to for something. You’re the leader of a movement, not a Canva template with a vaguely cute colour palette.
6. Your Community is Cold
Be honest: has your community gone quiet? Are they engaging less? Are they clicking “interested” but never showing up?
They’ve gone cold. And not because they hate you. It’s because you’re not engaging with them between launches, not creating the kind of content that resonates, and not nurturing them enough.
And let’s clear this one up for good: silent lurkers are not a strategy. If you keep saying “oh, my buyers are just quiet types,” ask yourself: are they buying? Because if not, they’re not silent buyers… they’re just not buying.
You don’t have to warm up cold audiences with discounts and desperation. You warm them up with value, connection, and excitement. You remind them why they followed you in the first place.
So… Why Did Your Launch Flop?
It’s not because your offer sucks.
It’s not because your audience is “weird.”
And it’s definitely not because launching doesn’t work.
It’s because one (or more) of these 6 pieces wasn’t in place:
- The offer didn’t feel urgent enough
- You weren’t getting enough fresh leads
- Your messaging wasn’t resonating
- You were launching without time to grow your audience
- Your personal brand wasn’t pulling people in
- Your community was cold and unengaged
The good news? Every single one of these is fixable.
Rework your offer positioning. Get serious about lead gen. Stop posting safe, forgettable content. Show up as the leader you actually are. Take the time to build an audience of people who want to buy from you, not just follow you.
Your next launch? It could be the one. But not if you repeat what didn’t work.So, are you ready to spice things up? Head to vixmeldrew.com/spice to learn more about Sales Spice. Let’s turn your group offer into something irresistible.
