Most launches don’t flop on launch day. Oh no – They flop way before the first sales email goes out.

Not because your offer is bad. Not because your price is wrong.
But because you went quiet for weeks and then popped back up shouting “BUY!” at a room full of people who had forgotten you existed.

If that stung a little…good. Let’s fix it.

The magic of a high-converting launch often happens in the 4–6 weeks before the cart opens. This is your pre-launch period: the “glow-up” phase where you take your audience from casual scrollers to warm, eager “take my card” buyers.

Here’s how to make it work.

1. Stop Treating Pre-Launch Like a Side Quest

Too many creators think the only content that matters is the big sales week. Wrong.

Your pre-launch is like a slow simmer. Get the pot hot before you throw in the good stuff. Every story, post, email, and conversation should start building awareness of the problem you solve and why now’s the time to fix it.

If you’re ghosting your audience until launch week, you’re not just starting from zero, you’re starting from minus ten.

2. Shift Your Content in Stages

Think of your pre-launch content as having three acts:

• Act One – Value Bombs: Teach, entertain, and make them think. Your goal is to earn attention and trust.
• Act Two – Curiosity Hooks: Drop hints about what’s coming. Share behind-the-scenes of what you’re building. Tease solutions without revealing the full thing.
• Act Three – Warm Urgency: Share micro-wins, case studies, and real-life proof so people start thinking, “This is exactly what I need right now.”

By the time you reveal your offer, you’ve already led your audience down the path to “yes.”

3. Turn Silent Lurkers into Vocal Buyers

Every community has lurkers; those people who never comment but are watching everything. They often buy quietly, without engaging once in your content.

The trick? Ask low-commitment questions they can’t resist answering.
Things like:

• “What’s your biggest frustration with X?”
• “If I could help you get Y in 90 days, would you want to know how?”
• “Which of these would you pick—A or B?”

The more they interact in small ways now, the easier it is for them to engage when your offer drops.

4. Pre-Launch Activities That Actually Convert

Here are some easy, non-salesy ways to get your audience warm:

• Run a free challenge or mini-series related to your program’s topic
• Host a “behind-the-scenes” live where you show what you’re working on
• Share quick wins from past clients or case studies
• Start a “Can’t Waitlist” for VIP early access
• Drop value-packed posts that tackle objections before they come up

5. The Payoff: Easier, Higher-Converting Launches

When you treat pre-launch like the main event, you walk into launch week with:

• An audience that already trusts you
• Buyers who feel seen and understood
• Leads that are not just “aware” but ready

And that’s when your Sales Spice magic can actually work its full charm. because you’re not convincing strangers, you’re inviting warm friends to a party they’ve been looking forward to for weeks.

Your next launch? It could be the one. Head to vixmeldrew.com/spice to learn more about Sales Spice. Let’s turn your group offer into something irresistible.