2025 is here, and if you’re in the world of online education, group coaching, or courses, you’ve probably noticed how much the game keeps changing. It feels like every time you settle into a groove, something new comes along to shake things up, right?
Well, the good news is, the shifts we’re seeing this year are opening up some incredible opportunities for creators who are ready to lean in and adapt. Whether you’re dreaming up your first program or you’ve been running courses for years, I’m breaking down exactly what’s happening in the industry—and how you can thrive in this next chapter.
Let’s dive in!
AI Is Changing Everything – And Here’s What That Means
Unless you’ve been living under a rock (or maybe just avoiding tech news), you know AI has exploded. Tools like ChatGPT are everywhere, offering free, instant, perfectly packaged answers to just about any question.
So where does that leave us course creators, who’ve been selling knowledge and expertise for years? The truth is, the traditional self-paced course isn’t as shiny as it used to be. If all you’re offering is information, you’re competing with tech that’s faster, cheaper, and honestly, pretty good at what it does.
But don’t panic – this isn’t bad news. It’s just a nudge to rethink what makes your offers valuable. Spoiler: it’s not just the information.
1. People Want Community – So Give It to Them
Let’s be real: people don’t just buy courses for the content. They want connection, support, and a space where they feel seen. And that’s something AI can’t provide.
If you’re not already weaving community into your programs, now’s the time. Think group discussions, live Q&As, or even fun challenges that get people talking. When you build a space where participants can connect, collaborate, and cheer each other on, you’re adding something AI never will: human connection.
2. Your Leadership Is the X-Factor
Anyone can Google an answer, but transformation? That comes from being guided by someone who gets it.
Your unique style, personality, and approach are what make your program irreplaceable. It’s not just about teaching; it’s about showing up as a leader, holding space for your participants, and helping them apply what they’ve learned to create real change. AI might be clever, but it can’t do that.
3. Make Your Program a Whole Experience
Here’s a fun idea: what if your course didn’t just teach? What if it transported people somewhere totally new?
Themed, immersive experiences are going to be huge this year. Whether it’s through storytelling, gamified elements, or a quirky branded vibe, turning your program into an “experience” will help it stand out in a sea of cookie-cutter offers.
Hello Again, Evergreen Funnels
If the thought of constant launches makes you want to hide under your desk, I’ve got good news: evergreen funnels are back in the spotlight.
For a while, everyone was all about live launches, and while they can be exciting, let’s face it – they’re also bloody exhausting. Evergreen funnels give you the best of both worlds: consistent, reliable enrolments without the stress of planning big events every few months.
The trick is to build a funnel that actually works. Use data to tweak it, keep your messaging fresh, and let it run quietly in the background while you focus on other things.
Launching? Still Important, But Different
Now, before you ditch launches completely, know this: they still have their place in 2025. But they’re not just about new sign-ups anymore—they’re about re-engaging your community.
Think of launches as a way to bring your people together, create buzz, and remind them why they love being part of your world. Tie them to a fun event, a challenge, or a behind-the-scenes reveal, and you’ll see both new and existing participants getting excited.
Responsibility vs. Results: Finding the Sweet Spot
Here’s a question that comes up a lot: how much responsibility do you, as a coach or course creator, have for your clients’ success?
The truth? It’s a partnership. Or at least, that’s how I see it. Your job is to create a program that’s clear, accessible, and packed with value. Their job is to show up and do the work. In 2025, it’s all about finding that balance—delivering high-quality experiences without taking on the weight of everyone’s outcomes.
Now Marketing: It’s a Marathon, Not a Sprint
Gone are the days of chasing short-term trends for quick wins. This year, it’s all about playing the long game.
Focus on creating evergreen content like blogs, podcasts, or YouTube vids that can work for you again and again. And again! Collaborate with other experts, hop on a podcast tour, or dive into SEO – it’s slower than a viral TikTok, sure, but it’s way more sustainable.
So, What’s Next?
The course creation world in 2025 is full of potential, but staying ahead means adapting to what’s working now. Focus on community, lean into your unique leadership, and don’t be afraid to experiment with new ideas (like immersive experiences!).
Ready to make your next launch the one that not only sells out but feels aligned and impactful? Let’s talk. My program, Rave Results, is designed to help you navigate today’s evolving digital landscape and launch your group program successfully this year. In just 90 days, we’ll take your idea and transform it into a program that delivers impact and generates income. Let’s create a launch that thrives in 2025 and beyond!
Check out Rave Results.
